Yes, unkempt! Disheveled! To put it more bluntly, those who just revel in looking a mess.

[ He sighs and shakes his head. Sometimes he felt that type outnumbered the reasonably put together by a significant margin. ]

That alone should make the purpose of this place obvious. It's a salon. And within I will apply my expert knowledge of hair care and general beauty products to those of Bastion who truly need them.